Session: «Russia and Asia: How Suppliers Can Grow Online and Offline Sales in 2026–2027»

Chains' Wholesale Centre™ is holding a practical session focused on how suppliers can work effectively with retail and e-commerce in 2026–2027.
The discussion will focus on practical growth tools for online and offline channels. It will also cover retailers’ requirements for suppliers, the specifics of regional retail, and current approaches to working with foreign products.
The session will be held in a live discussion format. Participants will give short presentations. This will be followed by a Q&A discussion.

Key topics:

• E-commerce in Russia and Asian countries: effective business models, channel dynamics, and supplier requirements
• Online and offline sales: how a supplier can build effective operations across several channels at once
• Regional retail in Russia: competition with federal chains, procurement specifics, and opportunities for suppliers
• Product range and product listing: what influences inclusion in the assortment matrix and which conditions are important for the retail chain
• Foreign products in Russian retail: demand, procurement logic, requirements, and barriers to entry
• The current market situation: key changes, risks, and practical guidelines for suppliers

Moderator:
Sergey Borovskikh, CEO of the Sale Tracker platform. He has organized more than 150 congress and exhibition events aimed at concluding direct contracts with retail chains. He has also conducted more than 300 webinars and training sessions on preparing FMCG suppliers.

Speakers:

• Mstislav Voskresensky, Managing Partner, DirectFood; 25 years of expertise in e-commerce
• Natalia Fetisova, Commercial Director of the Pelican retail chain
• Idris Shakhnazarov, Founder of the Green Apple retail chain
• Elena Savchenko, Director of the Private Label Procurement and Offer Department, Auchan